The landing page serves as an introduction to the Chandra Asri brand, bringing key brand elements and messaging together in a clear and engaging experience. Use the approved layouts, typography, imagery, colors, and graphic elements to create a consistent brand presence across digital touchpoints.
Chandra Asri — Brand Guidelines
Colors, type and components for every Chandra Asri surface, each one specified down to the pixel and shipped as code you can copy.
Fig. 1 — Button, rounded — exploded view
Project
Chandra Asri Brand Guidelines
Materials
Our logo is one of the most recognizable elements of the Chandra Asri brand. Explore the guidelines for using our logo consistently across different platforms, formats, and applications.
Logo guidelines
Our color palette creates a distinctive and consistent visual identity. Learn how to apply our primary and supporting colors across digital and physical brand touchpoints.
Navy
#253E7A
Deep Navy
#18284F
Blue
#2475B8
Sky
#4A91CC
Cyan
#4CBFD7
Mist
#86D3E5
Silver
#B3B3B3
Ink
#252A38
Our type system brings consistency to every communication. Learn how to create hierarchy, clarity, and a recognizable visual rhythm through typography.
Plus Jakarta Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?&@#%
Typography should create clarity, hierarchy, and consistency across every Chandra Asri communication. Use the type system consistently to distinguish headlines, supporting text, and body copy while maintaining a clear and balanced visual hierarchy.
From people and places to industry and progress, our imagery reflects the world we operate in. Explore the principles behind choosing visuals that feel authentic to Chandra Asri.
Photo · Operations at scalePhoto · People at workPhoto · FacilitiesPT Chandra Asri Pacific Tbk
Head Office
Wisma Barito Pacific Tower A, 7th Floor
Jl. Let. Jend. S. Parman kav. 62–63, Jakarta 11410, Indonesia
Phone (62-21) 530 7950 · Fax (62-21) 530 8930
Style Guide
Explore the core visual elements that shape a consistent Chandra Asri brand experience, from color and typography to gradients and borders.