The logo is the most recognizable piece of the Chandra Asri Group identity. Stick to the official versions below — no reshaping, recoloring, or resizing outside the rules here. Every version on this page comes ready to download in AI, EPS, PNG, and SVG.
The Chandra Asri Group logo brings together a moon and water. The moon stands for long-term vision and steady growth, while the water reflects the role Chandra Asri plays for the industry — always moving, always essential, like a source of life. Together, they capture what it means to be Your Growth Partner.
This is our primary brand mark and should be used on all collaterals, including signage and advertising. This is to ensure we are building maximum equity in our new identity.
The vertical version is designed for spaces that are taller or more compact, where a stacked logo layout works better. Use it when the horizontal version doesn't fit the available space, while keeping the logo clear, balanced, and easy to recognize.
To preserve the visual impact and integrity of the logo, always maintain adequate space around it. The logo should be surrounded by minimum clear space equal to the height of the ‘X’. As the logo is reduced in size, it is important to make sure it stays legible and recognizable. For that reason, make sure the logo is never smaller than 23mm.
Correct use of colour is vital when reproducing Chandra Asri's brand mark. The examples shown on this page must be adhered to at all times to ensure accurate and consistent representation of the brand. The preferred version is the full colour version on a white background. This version should be used whenever possible. Only the black, white and blue versions are allowed as single colour options. The colour of the symbol is fixed, and should not be altered or rearranged. Always use provided final artwork of the brand mark for reproduction.
