Welcome to Chandra Asri Group Guidelines. This is where everything about the Chandra Asri Group brand and look comes together in one place — logos, colors, and components you can drop straight into a page or product. Before this, a lot of that lived scattered across files, chats, or just in a few people's heads. Now anyone working on something for Chandra Asri Group — designer, developer, comms, or an outside partner — can come to the same place and get the same answer. That's what keeps everything feeling like it came from the same company.
Four main parts. Brand Identity covers the logo, colors, typography, icons, and official photos. Brand Voice & Content is about writing the right way, including the rules for going bilingual in Indonesian and English. Design System has the UI components ready to use, with live previews and the code behind them. And Resources & Governanceis where you'll find downloadable files and how to reach the brand team when you need help.
If you're new to the brand, begin with Brand Identity. Building a page or a product? Head straight to Design System. Just need to grab the logo or ask about usage rights? That's Resources. Or if you already know what you're after, just type it into the search bar up top.