Chandra Asri · Brand Guidelines
One brand,drawn to spec.
Colors, type and components for every Chandra Asri surface, each one specified down to the pixel and shipped as code you can copy.
Logo
Our Logo
Our logo is one of the most recognizable elements of the Chandra Asri brand. Explore the guidelines for using our logo consistently across different platforms, formats, and applications.
a moon and water
A palette that brings our brand to life.
Our color palette creates a distinctive and consistent visual identity. Learn how to apply our primary and supporting colors across digital and physical brand touchpoints.
Primary
A deep, sophisticated navy blue that conveys trust, stability, and confidence. Its dark, muted tone adds a sense of elegance and professionalism, making it ideal for creating a strong and timeless brand identity.
Typography that makes every message clear.
Our type system brings consistency to every communication. Learn how to create hierarchy, clarity, and a recognizable visual rhythm through typography.
Plus Jakarta Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Typography should create clarity, hierarchy, and consistency across every Chandra Asri communication.
Use the type system consistently to distinguish headlines, supporting text, and body copy while maintaining a clear and balanced visual hierarchy.
Defining how our brand is seen.
From people and places to industry and progress, our imagery reflects the world we operate in. Explore the principles behind choosing visuals that feel authentic to Chandra Asri.
Style Guide
Explore the core visual elements that shape a consistent Chandra Asri brand experience, from color and typography to gradients and borders.